Attention, Future Corporate Stars! KM Birla Shares 5 Secrets

Attention, Future Corporate Stars! KM Birla Shares 5 Secrets About Sustainability, Hidden Strength
By Masoom Gupte,ET Bureau|Updated: 17 Feb 2020, 12:19 PM IST
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KM Birla’s exhaustive post on a social media platform has valuable takeaways for future corporate stars.

The year 2020 has delivered a double opportunity for business leaders. It’s not just a time to reflect upon the year that went by and the one that has begun. It is also a chance to take a holistic view of the two decades past as we step into the third 10-year period of this millennium. Industrialist Kumar Mangalam Birla (R) concurs with this.

Birla, 53, who has a reported net worth of nearly $6 billion, recently shared a 10-page long piece on a social media platform, encapsulating his learnings over the past few years. Here is an abridged version of the text:

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Learning 1 
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Learning 1
Scale is not everything. It is also about reach

“Dominant scale is not just about size. It is equally about achieving the widest reach, while replicating quality and service standards across markets. When that happens, you truly become the number one choice of customers,” writes the chairman of the Aditya Birla Group.

(In pic: KM Birla at the 54th Convocation of IIM Ahmedabad in March 2019)

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Learning 2
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Learning 2
Connected ecosystems and unlikely handshakes

Birla believes that the next phase of growth and scale for all his businesses will come from what he calls unlikely handshakes. He writes, “The new age way in which business will create value shall come by gearing with unconnected growth engines emanating from ‘seemingly’ disparate industries and companies. The linear concepts of value chain will be challenged by a new mesh of interconnections.”

Birla gives the example of the health insurance business creating an ecosystem comprising fitness wearable companies, gyms, pharmacies, dieticians and wellness coaches to make his point.

(In pic - from left: Vedanta Resources Chairman Anil Agarwal, Kotak Mahindra Bank MD & CEO Uday Kotak, KM Birla, Tata Sons Chairman N Chandrasekaran and RIL Chairman Mukesh Ambani enagaged in conversation)






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